Roofing Lead generation SEO
American Home Contractors
A high-volume roofing and exterior remodeling site built around fast quote requests, service-area coverage, and organic search performance.
americanhomecontractors.comOur work
Platforms, systems, and websites running in production
One page for everything we have shipped: the AI measurement app and APIs we built and operate, the roofing and solar software we specialize in, and the live websites we design, build, and manage.
Technology we've built · iOS & Android
Instant Roofer mobile app, a roof measured from the driveway
A contractor types an address or taps their current location, and our models return a measured roof report in seconds. Behind that single tap sits aerial imagery retrieval, geospatial alignment, segmentation of roof planes, pitch estimation, and report generation, packaged into an app a sales rep can use standing in a front yard.
The app ships AI measurement alongside human-verified measurement, pitch tools, and project media capture, so field teams can escalate from instant to certified without leaving the workflow.
- Address search, map pin adjustment, and current-location measurement
- AI instant measure with live progress and cancel, backed by human measure escalation
- Pitch capture and project media tools for documenting the job on site
- Measurement history synced per user across devices
- Offline-tolerant capture with conflict-safe sync when signal returns
- Published and maintained on both the App Store and Google Play
Annotation tooling
Complex annotation software for 2D and 3D systems
Good models need great labels, so we build the labeling tools ourselves. Our annotation platforms let trained operators trace building outlines and roof planes in 2D, and label points, planes, and objects inside 3D point clouds, feeding a clean, versioned training set straight back into the models.
2D vector annotation
Snapping vector tools for tracing building footprints, facets, and edges over aerial imagery, with geometry validation, keyboard-first drawing, and QA review passes.
3D point-cloud annotation
Label LiDAR and photogrammetry scenes in 3D: point and plane segmentation, object classification, and multi-view consistency checks across fused captures.
- Multi-operator workflows with assignment, throughput tracking, and audit trails
- Guideline enforcement and geometry validation so bad labels never reach training
- Versioned datasets and export pipelines wired directly into model training runs
- Model-assisted pre-labeling, so operators correct rather than draw from scratch
Platform API
A measurement API running thousands of measurements
We built and operate the Instant Roofer API so partners, CRMs, and lead platforms can request a roof measurement programmatically and get structured results back, at volume, with predictable latency and cost.
Structured measurement responses
Address in, JSON out: total area, per-facet geometry, pitch, waste factors, and pricing inputs your system can act on.
Keyed access & quotas
Per-partner API keys, scoped permissions, rate limits, and usage accounting for clean billing.
Async jobs & webhooks
Long-running measurements queue and call back on completion, so integrations never block on inference.
Horizontal inference
Model serving that scales with demand, with retries and backpressure so bursts degrade gracefully.
Observability
Per-request tracing, latency and accuracy dashboards, alerting, and ticketed follow-up on every anomaly.
Hardened by default
TLS everywhere, secret rotation, audit logging, and least-privilege access to imagery and customer data.
Our specialty vertical
Years of building custom software for solar and roofing companies
We have spent years embedded with solar and roofing companies, from Tesla solar roofing calculators to measurement platforms, CRMs, and the websites that feed them. We learn how a shop actually sells, estimates, and installs, then build the software that removes the friction.
What we handle for contractors
- Custom software built around your sales, estimating, and install process
- Instant quote and roof measurement flows built for conversion
- Solar production, shading, and savings estimates driven by 3D obstruction modeling
- Integrations that tie your site, CRM, dialer, and field tools into one pipeline
- Websites we design, build, host, and manage long term, not a one-time launch
- Service-area and city page structures that win local search in every market you cover
- Monthly reporting on rankings, leads, cost per lead, and close rate
Years inside the industry
We started with Tesla solar roofing calculators and kept going. Years of projects with solar and roofing companies mean we know the sales cycle, the seasonality, and the financing questions before the first call.
We solve the business problem
Slow quotes, leads going cold, crews working off spreadsheets: we scope the bottleneck first, then build the calculator, portal, or workflow that clears it.
Built to keep evolving
These companies change fast, so we stay on as the team behind the software: new features, new markets, and new campaigns shipped as the business grows.
Already on the truck
Software we have already built for this industry
We are not starting from scratch on your project. These systems are built, running, and battle tested with contractors.
Instant roof measurement calculators
High conversion calculators that measure a roof from aerial imagery and hand the homeowner a real number on the spot, no truck roll required.
Tesla solar roofing calculators
Our background includes Tesla solar roofing calculators: production, shading, and savings math wired into a quoting flow homeowners actually finish.
Calendly and scheduling apps
Calendly integrations plus purpose-built scheduling applications that route appointments to the right crew, territory, and calendar automatically.
CompanyCam showcases
Live job photo galleries pulled straight from CompanyCam, turning finished work into proof that sells the next job.
A full roofing CRM
We have built a roofing CRM end to end: leads, estimates, job stages, crews, and follow-up in one system built around how contractors actually sell.
Website management, not handoff
We host, monitor, update, and market the sites we build. Contractors stay on with us for years instead of restarting with a new agency.
Boots on the ground
We work with your teams
Your sales and canvassing crews are part of the build. We give them tools that make the field work easier and show you exactly what is landing.
- Project showcases your reps can pull up on a doorstep as instant proof
- Door knocking campaign support with territory-specific landing pages
- QR codes on door hangers, yard signs, trucks, and flyers that route to trackable pages
- Campaign monitoring so you know which neighborhoods and reps are producing
- Lead source tracking from first knock through signed contract
- Training and support for your team, with ticketing so requests never get lost
Field to CRM in one line
A knock, a QR scan, or a form fill lands in the same pipeline with the rep, territory, and campaign attached.
Campaign visibility
Live dashboards and monthly reporting on scans, visits, leads, and cost per lead by campaign and territory.
Ready when you are
We are built ready to help out: new campaign pages, QR batches, and tracking spun up fast, not queued for next quarter.
Portfolio
Live sites, real businesses, measurable results
Every site below is in production, grouped by the kind of business it serves. Different industries, different scale, the same standards for performance, search, and conversion.
Roofing & solar
5 sites
Our deepest vertical: contractor sites built for local search, instant quoting, and storm-season volume.
Roofing Machine learning Geospatial
Instant Roofer
Instant roof measurement and pricing driven by aerial imagery analysis, geospatial modeling turned into a self-serve quoting tool.
instantroofer.com
Solar Storage Conversion
Good Faith Energy
Solar, battery, and EV charging installer site structured to educate homeowners and route qualified consultations to the sales team.
goodfaithenergy.com
Solar Local SEO
Independent Energy Hawaii
Hawaii solar installer platform focused on island-specific search visibility and clear, trustworthy financing explanations.
independentenergyhawaii.com
Roofing Multi-location
Weddle & Sons Roofing
Multi-location roofing contractor site with per-market landing structure, storm-response messaging, and fast mobile performance.
weddleandsons.comReal estate & hospitality
3 sites
Listing search, single-property showcases, and direct-booking rental sites built around high-intent browsing.
Real estate Search & IDX
Hawaii Luxury
Luxury real estate discovery experience with rich listing search, map-driven browsing, and editorial neighborhood content.
hawaiiluxury.com
Hospitality Booking
HI Luxury Rentals
Vacation rental portfolio site built for direct bookings, high-intent property pages, and effortless mobile browsing.
hiluxuryrentals.com
Real estate Single property
20 Kaiala Drive
A single-property showcase for a high-end listing: immersive photography, clean narrative, and instant load times.
20kaialadr.comTravel, content & small business
2 sites
Content libraries at scale and small-business storefronts held to the exact same speed and search standards.
Travel Content at scale
Best Places Hawaii
A large travel content library modernized for speed and search, thousands of pages kept fast, crawlable, and organized.
bestplaceshawaii.com
E-commerce Small business
Happy Feet & Paws
A friendly small-business storefront proving the same performance standards apply at every project size.
happyfeetsandpaws.comHow it fits together
Model, API, app, and website, one team
The advantage of hiring us for the whole stack is that the measurement model, the API contract, the mobile app, and the marketing site that sells it are all designed together.
- Geospatial and ML engineering that owns model accuracy end to end
- API design, versioning, and partner documentation
- iOS and Android clients on top of the same contract
- Web funnels and SEO that drive volume into the platform
- Monitoring, alerting, and ticketing across every layer