CaptainWoo × Instant Roofer
Roof estimates on your website
CaptainWoo integrates Instant Roofer measurement and quote calculator technology into roofing websites, connecting estimates to your sales workflow.
The business problem
How can homeowners get a roof estimate without waiting for a sales call?
Give them a calculator on your own website. CaptainWoo uses Instant Roofer technology to connect a property address, roof measurements, and your pricing to an estimate experience built around your company. Your team receives the information it needs to follow up, rather than just a name and phone number.
Our approach: Address to estimate
- 01
Property address
A homeowner starts on your website.
- 02
Roof measurement
Instant Roofer supplies AI roof measurement data.
- 03
Your pricing
Configured materials and prices shape the estimate.
- 04
Sales follow-up
The lead moves into your quoting and CRM workflow.
What we connect
The tools behind the workflow
A calculator on your own site
We integrate the Instant Roofer calculator into a website that reflects your brand, services, and sales process. Homeowners can explore pricing without being sent to a separate contractor directory.
AI measurements in about 15 seconds
Instant Roofer advertises AI Instant Measure Reports in about 15 seconds, with roof area, pitch, component lengths, and confidence scores. This is the measurement timeframe, not a guarantee for an entire quote or every request.
Human-certified measurement reports
For a second check, Instant Roofer offers reports verified by human experts, advertised as ready in about an hour. These are a separate service from instant AI reports.
From estimate to formal quote
Instant Roofer Quote Generation supports pricing templates, measurement-based quotes, online signatures, and payments. We help connect those tools to the way your team sells.
In production
Instant Roofer: the technology behind the workflow
Instant Roofer brings together website calculators, AI and human-certified measurements, quote generation, and an iOS and Android app. CaptainWoo uses this technology for contractor websites and develops the surrounding website and integration experience.
The published tools are the proof here. Measurement speed is a product claim from Instant Roofer, not a claimed increase in a contractor’s revenue or conversion rate.
Explore our Instant Roofer work
Before we build
Scope the workflow, then set the timeline
An existing-tool integration and a custom workflow are different projects. We confirm access, requirements, and the test plan before giving you a delivery schedule.
- Your service area, roofing products, and pricing rules
- Estimate language, homeowner contact fields, and follow-up expectations
- CRM destination, measurement access, and report requirements
Common questions
What contractors ask us
Is the calculator technology owned by CaptainWoo?
The underlying roof measurement and calculator technology comes from Instant Roofer. CaptainWoo builds and manages the website and connects the tools to your business workflow.
Is an instant estimate a final contract price?
Not automatically. The estimate depends on configured pricing and the available measurement data. Site conditions, scope, and your review process determine the final quote. We make that distinction clear in the homeowner experience.
Should measurements be checked before ordering materials?
Yes. Instant Roofer advises verifying roof measurements, pitch, and site conditions in the field before ordering materials, scheduling labor, or beginning work, including when using human-certified reports.
Can the lead go to our existing CRM?
Yes, we offer Zapier-based and custom webhook integrations. We confirm the fields, triggers, and access supported by your chosen CRM before scoping the connection.
Contractor solutions
Explore more contractor solutions
Custom websites, CaptainWoo Hosting, ongoing care, and Instant Roofer integrations for your team's sales workflow.
Website-to-CRM integrations
How do we get website leads into our CRM without copying and pasting?
Explore the solutionOnline booking, quotes & payments
Can a homeowner get a price, choose a day, and pay in one visit?
Explore the solutionCustom websites & Core Web Vitals
Who builds contractor websites around custom code and Core Web Vitals, not page-builder bloat?
Explore the solutionOngoing website care & KPI reviews
Who keeps improving a contractor website after launch, not just building it once?
Explore the solutionYour next step
Make the website work with your team
Tell us about your website, the tools you use, and the handoff you want to improve. We will help define the right approach.